The Work Opportunity Tax Credit (WOTC) program is a federal initiative that incentivizes employers to hire individuals from specific groups who face significant barriers to employment. By effectively marketing to job seekers from these nine target groups, employers can not only tap into a diverse talent pool but also benefit from substantial tax credits. Here are specific strategies and tactics for reaching and attracting candidates from each of the WOTC target groups.
1. Veterans
Strategies:
- Partnerships with Veteran Organizations: Collaborate with veteran service organizations (VSOs), such as the American Legion or Veterans of Foreign Wars, to advertise job openings.
- Job Fairs: Participate in job fairs specifically aimed at veterans.
- Veteran-Specific Job Boards: Post openings on job boards that cater to veterans, like HireVeterans.com or VetJobs.
Tactics:
- Highlight the company’s commitment to veteran support and career development in job postings.
- Offer mentorship programs that pair veterans with other veterans in the company.
2. Long-Term Unemployed
Strategies:
- Community Outreach: Work with local unemployment offices and workforce development agencies.
- Social Media Campaigns: Use social media platforms to reach out to individuals who have been unemployed for a significant period.
Tactics:
- Emphasize skill-building and training opportunities in job postings.
- Provide testimonials from current employees who overcame long-term unemployment.
3. Temporary Assistance for Needy Families (TANF) Recipients
Strategies:
- Collaboration with TANF Offices: Partner with local TANF offices to identify and recruit eligible candidates.
- Community Programs: Engage with community programs that support families receiving TANF.
Tactics:
- Highlight childcare support and flexible work arrangements in job descriptions.
- Offer clear career advancement pathways to show long-term employment potential.
4. Supplemental Nutrition Assistance Program (SNAP) Recipients
Strategies:
- Local SNAP Offices: Partner with SNAP offices and community food banks to reach potential candidates.
- Targeted Job Advertisements: Use targeted advertising on social media platforms to reach SNAP recipients.
Tactics:
- Focus on the stability and benefits of the job in marketing materials.
- Provide information about employee assistance programs (EAPs) and other support services.
5. Supplemental Security Income (SSI) Recipients
Strategies:
- Disability Organizations: Work with organizations that support individuals with disabilities.
- Inclusive Job Boards: Post job openings on platforms that cater to individuals with disabilities, such as AbilityJobs.
Tactics:
- Ensure job descriptions emphasize accessibility and accommodations.
- Highlight success stories of employees with disabilities in recruitment materials.
6. Ex-Felons
Strategies:
- Reentry Programs: Partner with reentry programs and organizations that help former inmates reenter the workforce.
- Job Fairs: Attend job fairs aimed at individuals with criminal records.
Tactics:
- Emphasize the company’s commitment to second chances and rehabilitation.
- Offer training and development programs tailored to individuals with criminal backgrounds.
7. Designated Community Residents (DCRs)
Strategies:
- Community Centers: Partner with community centers and local organizations in Empowerment Zones, Enterprise Communities, and Renewal Communities.
- Local Advertising: Use local newspapers, radio stations, and community bulletin boards to advertise job openings.
Tactics:
- Highlight community involvement and local development projects in job descriptions.
- Offer benefits like transportation assistance to appeal to local candidates.
8. Vocational Rehabilitation Referrals
Strategies:
- Vocational Rehabilitation Agencies: Partner with state vocational rehabilitation agencies to recruit candidates.
- Rehabilitation Centers: Engage with centers and programs that provide vocational training for individuals with disabilities.
Tactics:
- Ensure job postings clearly state that accommodations and support are available.
- Highlight success stories from current employees who have gone through vocational rehabilitation.
9. Summer Youth Employees
Strategies:
- Schools and Youth Organizations: Collaborate with high schools, colleges, and youth organizations to reach eligible young people.
- Youth Job Fairs: Participate in job fairs aimed at youth employment.
Tactics:
- Emphasize opportunities for skill development and career exploration in job postings.
- Offer mentorship programs to help young employees transition into the workforce.
Conclusion
Effectively marketing to job seekers from the nine WOTC target groups requires tailored strategies and a commitment to diversity and inclusion. By understanding the unique needs and challenges of each group, employers can create targeted recruitment campaigns that not only attract a diverse workforce but also maximize the benefits of the WOTC program. Embrace these strategies to build a more inclusive workplace and unlock the full potential of your workforce.